Last week, Original Flava headed to BBC 1Xtra to talk all things Caribbean food and introduce the team to our new Jamaican Spiced Pumpkin Rice in collaboration with Tilda.

Of course, we couldn’t turn up empty handed.

Alongside the rice, we served air fryer jerk chicken, giving the presenters the chance to experience the product exactly how it was intended to be enjoyed.

What made the moment even more special was that the BBC 1Xtra presenters became some of the first members of the public to taste the rice.

The reactions were better than we could have hoped for.

“It’s amazing, really amazing.”

“It tastes like someone’s cooked it down in a pot for a long time.”

“I would never think this was microwave rice.”

After 18 months of working closely with Tilda to perfect the recipe, hearing those comments meant a lot.

Made with real Jamaican inspired flavours including pumpkin, coconut, thyme, pimento and scotch bonnet, this rice was created to deliver authentic Caribbean flavour in a way that works for modern everyday life.

One of the most interesting parts of the conversation came when the presenters shared that microwave rice is something they already buy at home because it’s quick, convenient and loved by their kids.

That perfectly sums up why we wanted to create this product.

People are busier than ever, but they still want great tasting food. Jamaican Spiced Pumpkin Rice makes it easy to enjoy Caribbean inspired flavours in minutes and pair it with your favourite home cooked dishes, whether that’s jerk chicken, curry goat, grilled fish, vegan curries or a quick lunch during a busy day.

For Original Flava, this collaboration is about bringing Caribbean flavours to more tables and making them easier for people to enjoy.

Seeing the first public reactions and hearing such positive feedback was a proud moment for the whole team.

Jamaican Spiced Pumpkin Rice is available now and rolling out into major supermarkets nationwide over the coming weeks. More information on WWW.TILDA.COM

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