Our first-ever retail product collaboration with Tilda has won SILVER at The Grocer New Product Awards 2026, just three months after hitting supermarket shelves!

It’s a proud moment for Original Flava as our limited-edition Jamaican Spiced Pumpkin Rice, created in collaboration with Tilda, has been recognised at one of the UK’s prestigious food industry awards.

From Caribbean Home Cooking to Award-Winning Products

What started as two brothers sharing their love for authentic Caribbean food has grown into something truly special.

For founders Craig and Shaun McAnuff, this award represents another exciting milestone in their journey to make Caribbean food more accessible to households across the UK.

Our Jamaican Spiced Pumpkin Rice brings together the comforting flavours of traditional Jamaican cooking with the convenience of a delicious rice dish that’s ready in just two minutes.

And with only three months on supermarket shelves, winning silver makes this achievement even sweeter!

Celebrating Alongside the UK’s Biggest Food Brands

Attending The Grocer New Product Awards 2026 was an inspiring experience for the brothers, who found themselves surrounded by some of the UK’s biggest and most established food brands.

Being recognised alongside industry leaders was a reminder of how far Original Flava has come over the past decade, while inspiring even bigger ambitions for the future.

A Huge Thank You!

A massive thank you to the incredible team at Tilda for believing in our vision, giving us the creative freedom to develop something authentic and helping us bring the flavours of Jamaica to supermarket shelves.

And, of course, thank you to everyone who has purchased our rice, shared it with family and friends, or supported Original Flava throughout the journey.

From two brothers with a passion for Caribbean cooking to an award-winning supermarket product. This is just the beginning!

Here’s to more Caribbean flavours, exciting collaborations and even bigger milestones ahead! ????????

Where Can You Buy Our Award-Winning Rice?

Our limited-edition Original Flava x Tilda Jamaican Spiced Pumpkin Rice is available at selected retailers across the UK, including Sainsbury’s, Waitrose, Ocado and selected Co-op stores.

You can also find the product online through Tilda’s official website.

Ready in just two minutes, it’s the perfect accompaniment to your favourite Caribbean dishes, from jerk chicken to curry goat.

Pick up a pouch and bring a taste of Jamaica to your kitchen! ????????

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